We are proud to announce that Kelaya has successfully won the Brand Choice Award 2025 for the Hair Vitamin category. This award is presented by TRAS N CO Indonesia in collaboration with INFOBRAND.ID, as a form of appreciation for the extraordinary trust from consumers, as well as our consistency in maintaining our presence in the digital realm and marketplace.

This award is not just an ordinary achievement, but a real reflection of the support and trust given by you – loyal Kelaya users.

Strict Assessment, Kelaya Excels Thanks to Consumer Choice

The judging process was carried out through the Brand Choice Index research during the period of January to March 2025. In this research, more than 2,500 brands from 350 product categories were tested based on three main indicators:

  • Digital Brand Awareness

  • Digital Consumer Choice

  • Digital Consumer Reviews & Rating

With such fierce competition, Kelaya successfully achieved the top position in the Hair Vitamin category, with a satisfying score of 12.02%. This proves that Kelaya is not only present as a product, but also as a natural hair care solution that holds a special place in the hearts of consumers.

Kelaya's Commitment: Natural Ingredients for Healthier Hair

From the beginning, Kelaya has been committed to providing hair care products made from natural ingredients and safe to use, even for sensitive scalps. Ingredients such as candlenut oil, aloe vera, and other natural ingredients have been proven to help overcome hair loss problems, strengthen hair roots, and maintain scalp moisture.

The positive response from thousands of consumers who have experienced the benefits of Kelaya products is our biggest motivation to continue innovating. Thank you for trusting us in your hair care journey.

Digital Strategy and Loyal Community, Keys to Kelaya's Success

One of Kelaya's main strengths lies in its consistent and adaptive digital marketing strategy. We actively build a presence on various digital platforms such as TikTok, Instagram, and marketplaces, through an educational approach and storytelling based on real consumer experiences.

Our campaigns do not only focus on promotion, but also on education that builds awareness of the importance of hair care with the right products. From there, a loyal community of Kelaya users was born and grew with us.

This Award is for You, Loyal Kelaya Customers

For us, this award is not the end of the journey, but a milestone to continue to grow and develop. Your trust is our greatest motivation to provide quality, natural, safe, and innovative products.

Thank you for choosing Kelaya as your hair care partner. Thank you for sharing your stories, testimonials, and support on social media. Every positive review, photo, and comment you give is great energy for our team behind the scenes.

Kelaya will continue to be present, grow, and innovate with you.